"My professional SEO Specialist career started at an internet ad agency called Top Site in Orlando Florida, towards the end of 2001 .... most definitely by dumb luck and proximity to a good neighbor, rather than by skill or experience."
~ Krisada
By luck because no one really knew I was learning web design at home.
I had recently left a marketing director position at a packaging manufacturer in Orlando to do the "Mr. Mom" role reversal thing with my wife for our 3 elemetary school kids.One day an upstairs neighbor asked me to fill in at the internet ad agency she worked for because their web guy had suddenly quit.
The Golden Era of SEO 2004-2009
The period in which I began my SEO career would later be known as the dawn of SEO's Golden Era...
Looong before anyone knew what an "SEO Specialist" was.
Questions? Let's Talk...
Krisada Eaton Hawaii Office - When I'm not in Florida I'm in Hawaii as much as possible. This is 2023 at my make-shift office studio on the Big Island.
Technically, an SEO Specialist that can talk is a Consultant 😂 ...but don't hold that against me.
I advise businesses and professionals on how to get to where they want to go.
I've architected dozens of digital life solutions so that clients can focus on their part of developing their brand message in their unique voice.
Your Turn...
Hit me up if you want to know more about how a digital life plan can help you get out of the office to a remote traveling life or simply increase your revenue online.
Some of the Best Take-Aways from 20+ years of Florida SEO Experience...
✅ Florida economy doesn't stop. There's always an industry segment in "Season".
Theme Park & Entertainment Marketing | Best In The World
✅ There's a lot of World Class, Best of Bread industries that spend top dollar on marketing based here in Florida. Most prominantly, the theme parks and entertainment industries come to mind. They channel a substantial amount of their budgets into local advertising and fuel a host of other supporting verticles like the hospitality industries. That's a consistant well that I've watered from throughout my career.
Florida Weather Or Not Marketing | Wind & Waves
✅ Nice sunny swimming weather doesn't have the same profound impact here as it does in northern states. It's incessently sunny in Florida which relegates sunny days to almost being mundane if not out right brutal (at least it is to locals). Wind, Swells and hurricanes are better predictors of weather changes in behavior. All of which are watersport's favorite conditions.
Better Know 55+ Active Life Style Communities in Florida | Thriving Medical Marketing
✅ Although traditional retirement is a large industry in Florida, you will do better if you understand what drives the 55+ Active Lifestyle communities.
✅ Along with one of the fastest growing retirement community markets in the United States, and among the largest, comes a robust Medical industry, with all of it's many marketing needs.
Florida Real Estate Marketing | Distinctively Diverse & Lucrative
✅ Florida Real Estate comes in distinct flavors. The Vaction Home (or Holiday Home if yer coming from England) markets are driven by very different influences depending on whether you're in Central Florida or the Panhandle or South Florida. Luxury Real Estate is as much about how far your yacht is from an inlet as it is excusivity of the neighborhood that includes slips big enough for said yacht to park out back. And the typical residential and commercial markets are presenting not so typical opportunities in recent years.
Fishing In Florida | Best In The World
✅ Fishing Capitol of the World is a well earned title in Florida and produces the most intense fan base for all of the various forms associated industries that service them.
Florida Culture Is A Mix | New & Old with Latino South
✅ Florida isn't really the South, culturally. But don't tell that to the Florida Crackers from Jax (Jacksonville) to Pensacola. Good O'l Boy marketing is alive and well in some corridors.
✅ Conversely, South Florida is a mix of everything Latino so have your second or 1st language skills lean towards Spanish if you want to find success on the east side of Florida, south of Orlando ...and in parts of Orlando too if we're being honest.
Florida Law Marketing | Big Business
✅ Because of the large ederly population, sue-happy favorable laws, a lottery mindset and a lucrative legal lobbist payroll preserving it all, Florida is a hot bed for the legal industry with some of the biggest if not the biggest accident law firms in the country based in Jax... most of them seem to be more than thriving for a living.
Florida Ad Agencies | Not A Fan
✅ It's worth mentioning too, that ad agencies in Florida are as shady as any other state but that may be because the advertising and marketing culture defines them to be less than admirable. There are of course exceptional ad agencies anywhere. If you find one let me know and stick with them.