"Programmatic Advertising" Krisada's 2024 Definition

Programmatic Advertising is a sophisticated method of buying and placing online ads using automated technologies and algorithms.

It streamlines the ad buying process by using data and artificial intelligence to target specific audiences. This automated approach allows advertisers to reach their target audience more efficiently and in real-time, optimizing ad placements for maximum effectiveness.

In Programmatic Advertising, advertisers use platforms that facilitate the automated buying of ad spaces.

These platforms use data to analyze user behavior and preferences, enabling advertisers to deliver personalized and relevant ads to their target audience. The process involves real-time bidding, where advertisers bid for ad space based on predefined criteria and user attributes.

This method not only enhances the precision of ad targeting but also enables advertisers to adjust their strategies on the go, ensuring that their ads are displayed to the right people at the right time.

Programmatic Advertising is widely used across various digital channels, including display advertising, video ads, and native advertising.

The key advantages of Programmatic Advertising include increased efficiency, better targeting capabilities, and the ability to measure and optimize campaigns in real-time.

As technology continues to advance, Programmatic Advertising remains at the forefront of digital marketing strategies, providing advertisers with a powerful tool to maximize the impact of their online campaigns.